The universal, go-to impulse engagement App — a platform that directly connects people to More Information about products, services, brands, the arts, education and more while touchlessly engaging with devices and the outside world
Minfo4Food & Beverages
Minfo-enable your business, media, ads, exhibit videos, digital displays, and retail space now!
Going touchless – our go-to-market patented solution for safer everyday life.
Minfo is Shazam for all media, advertising and information. A remote control that is all on one Universal App.
Minfo connects smartphones using audible and inaudible sound. Comparable to an audio QR code. Minfo allows you to connect and control devices in an instant, providing you with More INFO that interests you.
Today, achieving scale-volume downloads means providing people with a compelling reason to download your app.
It’s critical for the app to get regular and recurring use to ensure it becomes an integral part of the fabric
of people’s daily lives.
We envisioned, designed and built Minfo as a universal app to enable people to easily and instantly access relevant and actionable info/content, creating impulse engagement. People can now spontaneously connect and interact with any ad, or communication that interests them, on any media platform or in any Minfo-enabled physical environment.
All that is required is for the content to be “Minfo-Enabled” – embedded with code so that it can be recognized by the Minfo Universal App and Platform.
Minfo was conceived so consumers could receive information without touching or interacting with anything except their personal smartphones.
2020 and the global pandemic provided us the opportunity to add a new and vital dimension to Minfo’s utility capabilities, as people everywhere experience heightened anxiety regarding contact and potential infection.
In the current pandemic and beyond, Minfo’s suite of touchless solutions, both existing and planned, will reduce hygiene anxiety and the spread of diseases by removing the need to touch common public surfaces such as elevator buttons, restaurant menus, payment devices and many more common contact surfaces.
In 2020 we completed proof of concept and certification with both KONE and OTIS Elevators, who complete 300M+ elevator journeys each day in the Americas (Canada to South America). We are currently in pre-implementation development in strategic initial deployment buildings in New York and other major cities as well as active discussions with multiple potential buildings in the US.
In 2021, we will leverage our partnerships with Oracle as well as their POS and PMS resellers to bring our touchless solutions to thousands of restaurants and hotels providing touchless hygiene security for 660 million smartphone users in 50 countries throughout the Americas.
Minfo’s touchless solutions will provide downloads and regular recurring usage by consumers.
As we build momentum, rolling out our touchless solutions and enabling safer daily living, we will also provide to all businesses our media solutions, transforming any offline media, physical objects or traditional media into interactive digitized (“online”) media (O2O) and enabling instant engagement in response to media communications and in physical locations.
Minfo is a client-operated content management system (CMS) for client-generated content, combined with a patented universal utility app, that uses sound (audible and inaudible) to connect people to useful actions and content across a wide range of everyday locations and activities.
It is FREE for consumers to use the Minfo Universal App to CONNECT, INTERACT & TRANSACT.
Revenues are received from business customers who use Minfo to enhance their advertising and communications initiatives as well as enabling touchless interactions.
Elevators, restaurants, hotels and other touchless solutions clients pay an initial set-up fee and an annual or monthly service fee.
We will market to prospective business clients via reseller partners with installed customer bases and on a direct B2B basis via online-enabled promotion, self-onboarding, and capability education content.
SaaS with annual or monthly subscription fee and, where appropriate, a performance-based fee structure based on delivering engagement.
All payments made via the Minfo app payment gateway deliver a certain % fee per payment through our partner agreement with Shift4, a NASDAQ-listed company.
The app stores are full of single-purpose apps.
However, there is no current offer from a Universal App focused on delivering optimal utility and experience across multiple use cases for a global community of businesses and consumers.
Our CMS platform provides our clients with full control of campaign creation and management, no coding required, creating a highly scalable 24/7 solution positioned for large-scale roll-out and usage.
We are focused on:
We have currently integrated, tested and certified with two of the top five global elevator companies: Otis and KONE.
For Minfo Americas, the addressable market of large buildings is as follows:
|New York City||1,572||871||284||81||12|
Our initial target is New York; however, our platform allows potential clients anywhere in the Americas to register and implement IT requirements without the need for direct involvement by Minfo support for Otis and KONE elevators.
The above building list does not include the following building types, which have elevators:
New York has 84,000+ elevators
USA has 900,000+
In the US alone there are more than 600,000 restaurants
|New York||23,650||2019||Office of the New York State Comptroller|
|Los Angeles||29,560||2018||LA Country Department of Public Health Food Facility Ratings|
|San Francisco||4,045||2017||Department of Public Health|
|Chicago||7,300||2020||City of Chicago|
|Austin||1.964||2018||Restaurant Guide - Austin Chronicle|
|Brasília||246||2019||City of Brasilia|
|Montreal||4,118||2016||Statistics Canada: Business Register, December 2016|
|Toronto||7,984||2018||Toronto Employment Survey - 2017|
Minfo transforms Offline advertising and communications to Online (O2O).
Nearly half of all advertising media spend (TV, radio, print and out-of-home signage) is offline. Advertisers are paying to push their message out, but unlike digital media, consumers have no instant way to engage and respond.
Minfo provides a communications quantum shift for businesses with a cost-effective performance-based solution.
Advertising and communications will now be extended from the media, right into the hands of the target customer. They can now instantly receive relevant follow-up content and offers/CTAs; together with the means for instant engagement and response, creating a wholly-integrated customer experience.
Marketers will enjoy greater engagement with prospective and existing customers, and receive the benefit of transforming brand awareness communications by providing CTAs to invite interaction and transactions.
Additionally, marketers benefit from having accurate attribution for the first time.
Current methodologies of attribution are inaccurate, and do not allow concurrent campaigns across offline channels with any level of accuracy. Approximately 50% as indicated is offline and in need of clear attribution.
An average of 13 mins. of TV advertising each hour provides a significant market opportunity.
An in-home eye-tracking study, (Facebook IQ) commissioned in the U.S. revealed that 94% of participants kept a smartphone on hand while watching TV. People are primed for impulse engagement with content that interests them, whether it be information in a documentary, traditional advertising, product placement during programs (e.g. the dress worn by your favorite celebrity) or station promos.
Having a universal solution to cater for all engagements on a daily basis, at work and in both personal and public environments – at home, in elevators, at restaurants and stores – is a potential game-changer.
|Total Ad Spend||239.3||27.2||12.28||278.78|
Minfo has a built, comprehensive and highly scalable platform.
We will build out direct B2B self-service onboarding and education functionality and content.
Additionally, we will leverage relationships and support both initial and additional partners to build sales channels throughout the Americas.
With our multi-use case universal utility app strategy, we see a significant opportunity to secure a high market share of the Americas’ touchless solutions space going forward, while simultaneously assisting brands/businesses to enhance the effectiveness of their advertising and communications activities across multiple media as well as in-location.
Through continuing to deliver to our customers’ multiple dimensions and layers of value, we will generate significant recurring revenues.
The Discount Rate of our SAFE Notes is scaled based on the amount invested by any particular investor. Investments below $1.000 will have 0% discount upon conversion; investments between $1,000 and $9,999 will have a discount of 5%; investments between $10,000 and $14,999 will have a discount of 10%; and investments of $15,000 or greater will have a discount rate of 15%. In addition, there will be an additional 2.5% discount for investors that invest within the first month of the date the launch of this offering pursuant, for a total discount of up to 17.5%.
Reg CF Investor rights
|Marketing Minfo Products||12.00%||$2,400|
|Reg CF Audit Fees||15.00%||$3,000|
|Dalmore Fees (Due Diligence)||50.00%||$10,000|
|Dalmore Commission (3%)||3.00%||$600|
|Reg CF Technology Service Provider||10.00%||$2,000|
|Operations & Working Capital (1)||10.00%||$2,000|
1. May include compensation to executive officers of the Company.
|Dalmore Fees (Due Diligence)||3.33%||$10,000|
|Dalmore Commission (3%)||3.00%||$9,000|
|Reg CF Technology Service Provider||0.67%||$2,000|
|Sales and Marketing||20.00%||$60,000|
|Operations & Working Capital (1)||17.00%||$51,000|
|License Fee contribution payable to Minfo Global||10.00%||$30,000|
|Planned Regulation A+ Offering|
|Reg A+ Marketing, Legal/Audit Expenses||45.00%||$135,000|
1. May include compensation to executive officers of the Company.
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Shares sold via Regulation Crowdfunding offerings have a one-year lock up period before those shares become unrestricted and can be sold freely.
Exceptions to selling shares during the one-year lock up include:
The organization of the company Dalmore Group, LLC requires information that shows the issuer company has taken steps necessary to organize as a corporation or LLC in its state of organization, is in good standing, and that the securities being issued will be duly authorized and validly issued. The corporate structure and ownership Dalmore Group, LLC works with the issuer company to disclose its organizational structure, affiliated entities, and current capitalization. The people behind the company Dalmore Group, LLC helps the issuer company disclose who is behind the operations and strategy of the company, along with their previous related experience, and Bad Actor Reports to provide evidence that the company is not disqualified from proceeding with its offering. Information provided to investors Dalmore Group, LLC checks that the issuer company is providing clear disclosure of its financial situation, business origins, and operations, and legal authority to engage in its business activities. Investor information and terms of the offering Dalmore Group, LLC reviews for consistency each instance where the issuer company describes the offering terms, and identifies to investors how the issuer company reached its current valuation and will track and keep in touch with its security holders. Review of transaction documents Dalmore Group, LLC performs an independent review of transaction documents to check for red flags & conformance with stated terms. Business due diligence Dalmore Group, LLC conducts research and due diligence on each company before it is able to accept investments on the DirectCF platform. Dalmore Group, LLC will typically conduct over 30-40 hours of due diligence per opportunity, which requires the satisfactory completion of a detailed set of individual questions and data requests. Particular focus is paid to the following issues throughout the due diligence process: Problem or inefficiency being addressed Product / service overview, stage of development and anticipated milestones Demonstrated traction (e.g. revenue, pre-sales, purchase orders, signed contracts, media coverage, awards, etc.) Data to support claims made in marketing materials (e.g. user / customer metrics, signed contracts and agreements, product demonstrations, etc.) Growth strategy Employees and advisors (including ownership structure) Addressable market (e.g. size, growth, penetration, etc.) Competitive landscape and industry dynamics Exit opportunities Intellectual property Historical financials Financial projections (including error-checking, evaluation of key assumptions and reconciliation to stated growth plan) Reference checks (e.g. previous investors, advisors, etc.) Investment overview (including determination of key terms, uses of funds, and current and previous investors) The findings of the foregoing review are presented to Dalmore Group, LLC, which may approve, reject, or require additional information for the offering. Upon approval and following the onboarding process, an offering can begin accepting investments online. General considerations Notwithstanding the foregoing, these investments are illiquid, risky and speculative and you may lose your entire investment. The foregoing summarizes our standard process. However, each diligence review is tailored to the nature of the company, so the aforementioned process is not the exact process for every issuer. Completing the vetting process does NOT guarantee that the company has no outstanding issues or that problems will not arise in the future. While the foregoing process is designed to identify material issues, there is no guarantee that there will not be errors, omissions, or oversights in the due diligence process or in the work of third-party vendors utilized by Dalmore Group, LLC and DirectCF. Each investor must conduct their own independent review of documentation and perform their own independent due diligence and should ask for any further information required to make an investment decision.
The valuation for the offering was established by the company. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment.
If the sum of the investment commitments does not equal or exceed the target offering amount at the offering deadline, no securities will be sold in the offering, investment commitments will be cancelled and committed funds will be returned.