MINFO
The universal, go-to impulse engagement App — a platform that directly connects people to More Information about products, services, brands, the arts, education and more while touchlessly engaging with devices and the outside world
MINFO
The universal, go-to impulse engagement App — a platform that directly connects people to More Information about products, services, brands, the arts, education and more while touchlessly engaging with devices and the outside world
$20,000
Minfo4Elevators
Minfo4Food & Beverages
Minfo4Hotels
Minfo-enable your business, media, ads, exhibit videos, digital displays, and retail space now!
Going touchless – our go-to-market patented solution for safer everyday life.
Minfo is for all media, advertising and information. A remote control that is all on one Universal App.
Minfo connects smartphones using audible and inaudible sound. Comparable to an audio QR code. Minfo allows you to connect and control devices in an instant, providing you with More INFO that interests you.
Today, achieving scale-volume downloads means providing people with a compelling reason to download your app.
It’s critical for the app to get regular and recurring use to ensure it becomes an integral part of the fabric
of people’s daily lives.
We envisioned, designed and built Minfo as a universal app to enable people to easily and instantly access relevant and actionable info/content, creating impulse engagement. People can now spontaneously connect and interact with any ad, or communication that interests them, on any media platform or in any Minfo-enabled physical environment.
All that is required is for the content to be “Minfo-Enabled” – embedded with code so that it can be recognized by the Minfo Universal App and Platform.
Minfo was conceived so consumers could receive information without touching or interacting with anything except their personal smartphones.
2020 and the global pandemic provided us the opportunity to add a new and vital dimension to Minfo’s utility capabilities, as people everywhere experience heightened anxiety regarding contact and potential infection.
In the current pandemic and beyond, Minfo’s suite of touchless solutions, both existing and planned, will reduce hygiene anxiety and the spread of diseases by removing the need to touch common public surfaces such as elevator buttons, restaurant menus, payment devices and many more common contact surfaces.
In 2020 we completed proof of concept and certification with both KONE and OTIS Elevators, who complete 300M+ elevator journeys each day in the Americas (Canada to South America). We are currently in pre-implementation development in strategic initial deployment buildings in New York and other major cities as well as active discussions with multiple potential buildings in the US.
In 2021, we will leverage our partnerships with Oracle as well as their POS and PMS resellers to bring our touchless solutions to thousands of restaurants and hotels providing touchless hygiene security for 660 million smartphone users in 50 countries throughout the Americas.
Minfo’s touchless solutions will provide downloads and regular recurring usage by consumers.
As we build momentum, rolling out our touchless solutions and enabling safer daily living, we will also provide to all businesses our media solutions, transforming any offline media, physical objects or traditional media into interactive digitized (“online”) media (O2O) and enabling instant engagement in response to media communications and in physical locations.
Minfo is a client-operated content management system (CMS) for client-generated content, combined with a patented universal utility app, that uses sound (audible and inaudible) to connect people to useful actions and content across a wide range of everyday locations and activities.
It is FREE for consumers to use the Minfo Universal App to CONNECT, INTERACT & TRANSACT.
Revenues are received from business customers who use Minfo to enhance their advertising and communications initiatives as well as enabling touchless interactions.
Touchless Solutions
Elevators, restaurants, hotels and other touchless solutions clients pay an initial set-up fee and an annual or monthly service fee.
We will market to prospective business clients via reseller partners with installed customer bases and on a direct B2B basis via online-enabled promotion, self-onboarding, and capability education content.
Media Solutions
SaaS with annual or monthly subscription fee and, where appropriate, a performance-based fee structure based on delivering engagement.
Payments Processing
All payments made via the Minfo app payment gateway deliver a certain % fee per payment through our partner agreement with Shift4, a NASDAQ-listed company.
The app stores are full of single-purpose apps.
However, there is no current offer from a Universal App focused on delivering optimal utility and experience across multiple use cases for a global community of businesses and consumers.
Our CMS platform provides our clients with full control of campaign creation and management, no coding required, creating a highly scalable 24/7 solution positioned for large-scale roll-out and usage.
We are focused on:
Touchless Elevators:
We have currently integrated, tested and certified with two of the top five global elevator companies: Otis and KONE.
For Minfo Americas, the addressable market of large buildings is as follows:
Country | All Buildings | 330ft+ | 550ft+ | 650ft+ | 980ft+ | ||
---|---|---|---|---|---|---|---|
United States | 5,418 | 2,779 | 807 | 210 | 25 | ||
New York City | 1,572 | 871 | 284 | 81 | 12 | ||
Canada | 1,194 | 543 | 111 | 32 | |||
Panama | 84 | 69 | 52 | 23 | |||
Brazil | 1,513 | 330 | 38 | 1 | |||
Mexico | 175 | 117 | 37 | 8 | |||
Columbia | 43 | 34 | 23 | 3 | |||
Argentina | 183 | 81 | 11 | 1 | |||
Venezuela | 106 | 33 | 4 | 3 | |||
Dominican Republic | 31 | 11 | 2 | ||||
Uruguay | 67 | 5 | 1 |
Our initial target is New York; however, our platform allows potential clients anywhere in the Americas to register and implement IT requirements without the need for direct involvement by Minfo support for Otis and KONE elevators.
The above building list does not include the following building types, which have elevators:
Elevators
New York has 84,000+ elevators
USA has 900,000+
Restaurants/Hotels:
In the US alone there are more than 600,000 restaurants
https://www.statista.com/statistics/244616/number-of-qsr-fsr-chain-independent-restaurants-in-the-us/
New York | 23,650 | 2019 | Office of the New York State Comptroller |
Los Angeles | 29,560 | 2018 | LA Country Department of Public Health Food Facility Ratings |
San Francisco | 4,045 | 2017 | Department of Public Health |
Chicago | 7,300 | 2020 | City of Chicago |
Austin | 1.964 | 2018 | Restaurant Guide - Austin Chronicle |
Brasília | 246 | 2019 | City of Brasilia |
Buenos Aires | 6,747 | 2016 | FEHGRA |
Montreal | 4,118 | 2016 | Statistics Canada: Business Register, December 2016 |
Toronto | 7,984 | 2018 | Toronto Employment Survey - 2017 |
Media Solutions
Minfo transforms Offline advertising and communications to Online (O2O).
Nearly half of all advertising media spend (TV, radio, print and out-of-home signage) is offline. Advertisers are paying to push their message out, but unlike digital media, consumers have no instant way to engage and respond.
Minfo provides a communications quantum shift for businesses with a cost-effective performance-based solution.
Advertising and communications will now be extended from the media, right into the hands of the target customer. They can now instantly receive relevant follow-up content and offers/CTAs; together with the means for instant engagement and response, creating a wholly-integrated customer experience.
Marketers will enjoy greater engagement with prospective and existing customers, and receive the benefit of transforming brand awareness communications by providing CTAs to invite interaction and transactions.
Additionally, marketers benefit from having accurate attribution for the first time.
Current methodologies of attribution are inaccurate, and do not allow concurrent campaigns across offline channels with any level of accuracy. Approximately 50% as indicated is offline and in need of clear attribution.
An average of 13 mins. of TV advertising each hour provides a significant market opportunity.
An in-home eye-tracking study, (Facebook IQ) commissioned in the U.S. revealed that 94% of participants kept a smartphone on hand while watching TV. People are primed for impulse engagement with content that interests them, whether it be information in a documentary, traditional advertising, product placement during programs (e.g. the dress worn by your favorite celebrity) or station promos.
Having a universal solution to cater for all engagements on a daily basis, at work and in both personal and public environments – at home, in elevators, at restaurants and stores – is a potential game-changer.
(Billions) | USA | L.A | Canada | TOTAL |
---|---|---|---|---|
Internet | 120.9 | 7.4 | 6.7 | 135 |
TV | 62.3 | 14.7 | 2.5 | 79.5 |
Consumer Magazines | 14.1 | 14.1 | ||
Radio | 14.8 | 1.5 | 1.1 | 17.4 |
OOH | 6.9 | 1.3 | .66 | 8.86 |
Newspaper | 13.1 | 1.7 | 1.2 | 16 |
Trade Magazines | 3.2 | 0.47 | 0.12 | 3.79 |
Video Games | 1.6 | 1.6 | ||
Digital Music | 1.2 | 1.2 | ||
Podcast | 0.8 | 0.8 | ||
Cinema | 0.4 | 0.13 | 0.53 | |
Total Ad Spend | 239.3 | 27.2 | 12.28 | 278.78 |
Minfo Attribution | 114.8 | 19.8 | 5.58 | 140.18 |
Minfo has a built, comprehensive and highly scalable platform.
We will build out direct B2B self-service onboarding and education functionality and content.
Additionally, we will leverage relationships and support both initial and additional partners to build sales channels throughout the Americas.
With our multi-use case universal utility app strategy, we see a significant opportunity to secure a high market share of the Americas’ touchless solutions space going forward, while simultaneously assisting brands/businesses to enhance the effectiveness of their advertising and communications activities across multiple media as well as in-location.
Through continuing to deliver to our customers’ multiple dimensions and layers of value, we will generate significant recurring revenues.
Founder and CEO of Minfo, Roland started his career in Telecommunications 1986 and has managed businesses and teams on multi-million-dollar projects for more than twenty years. Roland was managing Director of McQuarie Group Pty Ltd from 1993 - 2019, a company that provides consulting, facility and property management services to government, public and private companies, as well as Linked Business Concepts Pty Ltd (1996), an IT solution provider that has developed various software solutions for government and private clients, including the Department of Education in Victoria Australia, servicing 1,630 schools from 2002 to date. Roland has been developing Minfo as the founder since 2011, when he first created the concept for the Company while managing two other companies. Roland sees Touchless solutions as the key to securing downloads and daily use of the Minfo Universal App and revenue generation.
Roland holds an Associate Diploma Electrical from Royal Melbourne Institute of Technology
Geoff Gwillim is the co-founder of Minfo. His career has seen him involved in growing start-up and early stage businesses through strong growth, with major focus on establishing and developing distribution channels and driving marketing communications and advertising activities. Geoff started in mobile with Optus in 1992 and joined a mobile start-up in 1994, having been GM Sales and Distribution of Cellular One Communications Ltd between 1994 and 2001.
Since 2011 Geoff’ has been the Managing Director of a consulting company, True North Living, which has been mainly focused on property, working with two Melbourne-based companies, Modo Project Builders and Hay Property Group, to build out their marketing and sales operations.
Geoff holds a B.A. degree from the University of Melbourne and a Master of Business Administration from Bond University.
Mr. Fischer is a serial entrepreneur and proven sales leader specializing in building revenue and sales teams for small to medium high-tech firms. He possesses deep experience in specialization for CRM and Marketing Analytics, security, staffing, and enabling cloud-based software companies to grow through execution of technology sales, sales acceleration, and corporate identification for mergers and acquisition. He is recognized for his ability to build channel sales and worldwide sales for venture-backed systems integration firms and professional services firms. He has successfully developed and implemented sales organizations and grew enterprise software sales revenue by up to 1500%.
For the past 20+ years, Mr. Fischer has served as a VP of Sales, Principal at Vestlynx, the only sales acceleration firm born in the SMB world that is designed to help emerging companies grow. During his tenure at Vestlynx, he has developed relationships with the big four accounting firms, professional services firms, financial services community, VC's, and angel investors, as well as an extensive client network of Fortune 500 relationships.
Since 2011, he has served as an Entrepreneur-in-Residence at NYSERDA. In 2015, he received a Magical Mentor Award from Upstate Venture Connect (UVC), recognizing his transformative impact on the trajectory of one or more of its startup companies.
Mr. Lawrence is a pioneer of signal processing, inventor of technologies that have become societal staples, such as the modem and the high-definition television (HDTV), and an inductee of the National Inventors Hall of Fame. He is also a Member of the National Academy of Engineering. His research has significantly advanced digital video, chip design and automated teller machines (ATMs), among other technologies, and he is credited with improving transmission for the modern internet, paving the way for it to grow into the global communication tool that it has since become.
A serial inventor, Mr. Lawrence began his career and spent 32 subsequent years at the world-famous Bell Laboratories, where he finished his term as Vice President. Bell Labs was founded by Alexander Graham Bell, and its scientists have been awarded nine Nobel Prizes and have been credited for revolutionary discoveries such as the transistor, the laser and programmatic languages like C++.
Since 2006, he has served Stevens Institute of Technology, a leading U.S. technological university, as a Distinguished Research Professor and Director of its Center for Intelligent Networked Systems.
Mr. Lawrence holds Bachelor of Science, Diploma of Imperial College and Ph.D. degrees in electrical and electronics engineering from Imperial College London is a welcome addition to the Minfo Advisory board.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.”
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Jeff is a career-long entrepreneur, having launched his first press and communications agency at the early age of 24. Since then, he has established himself as a digital thought leader and has led companies and clients through a full spectrum of financial events, including acquisition and monetization. Also known for founding the first daily children’s magazine, Jeff most recently founded RevSquare and led its U.S. team to threefold revenue growth.
Jeff’s experience building successful marketing platforms from the ground up, as well as the network he has built in the process, will help Minfo realize its potential as a staple in global commerce.
Ms. White has over thirty years of experience in corporate governance, strategic development and capacity building within the commercial and for-purpose sectors in Australia and the United Kingdom. She is an established operations director and capital fundraiser who has led companies from start-up through various cycles of growth, including diversification, restructuring and sale.
Her career has taken her from London to the British Channel Islands and subsequently to New Zealand and Australia, where she founded and currently operates an advisory business connecting people and companies with common purposes to realise their strategic goals. She has served as Chief Executive Officer of the Melbourne High School Foundation, Capital Campaign Advisor for Cabrini Health and continues to advise local government and a number of for-purpose organisations in Melbourne.
Ms. White will apply her skills and experience to help Minfo maximise its potential at the frontier of seamless connectivity.
The Discount Rate of our SAFE Notes is scaled based on the amount invested by any particular investor. Investments below $1.000 will have 0% discount upon conversion; investments between $1,000 and $9,999 will have a discount of 5%; investments between $10,000 and $14,999 will have a discount of 10%; and investments of $15,000 or greater will have a discount rate of 15%. In addition, there will be an additional 2.5% discount for investors that invest within the first month of the date the launch of this offering pursuant, for a total discount of up to 17.5%.
Reg CF Investor rights
MINIMUM RAISE
Marketing Minfo Products | 12.00% | $2,400 |
Reg CF Audit Fees | 15.00% | $3,000 |
Dalmore Fees (Due Diligence) | 50.00% | $10,000 |
Dalmore Commission (3%) | 3.00% | $600 |
Reg CF Technology Service Provider | 10.00% | $2,000 |
Operations & Working Capital (1) | 10.00% | $2,000 |
Total | 100.00% | $20,000 |
1. May include compensation to executive officers of the Company.
MAXIMUM RAISE
Audit & Ammendment Fees | 2.67% | $8,000 |
Dalmore Fees (Due Diligence) | 3.33% | $10,000 |
Dalmore Commission (3%) | 3.00% | $9,000 |
Reg CF Technology Service Provider | 2.00% | $6,000 |
Business Operations | ||
Sales and Marketing | 20.00% | $60,000 |
Operations & Working Capital (1) | 17.00% | $51,000 |
License Fee contribution payable to Minfo Global | 10.00% | $30,000 |
Planned Regulation A+ Offering | ||
Reg A+ Marketing, Legal/Audit Expenses | 42.00% | $126,000 |
Total | 100.00% | $300,000 |
1. May include compensation to executive officers of the Company.
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