MINFO

The universal, go-to impulse engagement App — a platform that directly connects people to More Information about products, services, brands, the arts, education and more while touchlessly engaging with devices and the outside world

Please refer to disclosers herein below
Minimum Investment
$100
Target Investment

$20,000

Maximum Raise
$300K

HIGHLIGHTS

Company

  • 3 US patents
  • Live app & platform – try it for yourself on the videos in our RegCF offering, as well as on our YouTube channel
  • Minfo Global $700K+

COLLABORATIONS

Minfo4Elevators

  • Otis (eCall) & One other global elevator company – completed proof of concept (POC)
    • In development with initial sites
    • In discussions with and seeking clients
  • Otis (2 call button solutions) – currently integrating new API launching March 2021

Minfo4Food & Beverages

  • Oracle – currently integrating with:
    • Oracle Simphony Point of Sale (POS) System – certification Q1 2021

Minfo4Hotels 

  • Oracle – currently integrating with: Oracle Opera Hotel Property Management System (PMS) – certification Q1 2021
  • Shift4 (NASDAQ-listed) – payment gateway partner agreement and integration certification imminent

Minfo-enable your business, media, ads, exhibit videos, digital displays, and retail space now!

Overview

Going touchless – our go-to-market patented solution for safer everyday life.

Minfo is Shazam for all media, advertising and information. A remote control that is all on one Universal App.

Minfo connects smartphones using audible and inaudible sound. Comparable to an audio QR code. Minfo allows you to connect and control devices in an instant, providing you with More INFO that interests you.

Today, achieving scale-volume downloads means providing people with a compelling reason to download your app.
It’s critical for the app to get regular and recurring use to ensure it becomes an integral part of the fabric
of people’s daily lives.

We envisioned, designed and built Minfo as a universal app to enable people to easily and instantly access relevant and actionable info/content, creating impulse engagement. People can now spontaneously connect and interact with any ad, or communication that interests them, on any media platform or in any Minfo-enabled physical environment.

All that is required is for the content to be “Minfo-Enabled” – embedded with code so that it can be recognized by the Minfo Universal App and Platform.

Minfo was conceived so consumers could receive information without touching or interacting with anything except their personal smartphones.

hygiene-anxiety

2020 and the global pandemic provided us the opportunity to add a new and vital dimension to Minfo’s utility capabilities, as people everywhere experience heightened anxiety regarding contact and potential infection.

In the current pandemic and beyond, Minfo’s suite of touchless solutions, both existing and planned, will reduce hygiene anxiety and the spread of diseases by removing the need to touch common public surfaces such as elevator buttons, restaurant menus, payment devices and many more common contact surfaces.

In 2020 we completed proof of concept and certification with both KONE and OTIS Elevators, who complete 300M+ elevator journeys each day in the Americas (Canada to South America). We are currently in pre-implementation development in strategic initial deployment buildings in New York and other major cities as well as active discussions with multiple potential buildings in the US.

In 2021, we will leverage our partnerships with Oracle as well as their POS and PMS resellers to bring our touchless solutions to thousands of restaurants and hotels providing touchless hygiene security for 660 million smartphone users in 50 countries throughout the Americas.

Minfo’s touchless solutions will provide downloads and regular recurring usage by consumers.

As we build momentum, rolling out our touchless solutions and enabling safer daily living, we will also provide to all businesses our media solutions, transforming any offline media, physical objects or traditional media into interactive digitized (“online”) media (O2O) and enabling instant engagement in response to media communications and in physical locations.

HOW IT WORKS

Minfo is a client-operated content management system (CMS) for client-generated content, combined with a patented universal utility app, that uses sound (audible and inaudible) to connect people to useful actions and content across a wide range of everyday locations and activities.

infoads

BUSINESS MODEL

It is FREE for consumers to use the Minfo Universal App to CONNECT, INTERACT & TRANSACT.

Revenues are received from business customers who use Minfo to enhance their advertising and communications initiatives as well as enabling touchless interactions.

Touchless Solutions

Elevators, restaurants, hotels and other touchless solutions clients pay an initial set-up fee and an annual or monthly service fee.

We will market to prospective business clients via reseller partners with installed customer bases and on a direct B2B basis via online-enabled promotion, self-onboarding, and capability education content.

Media Solutions

SaaS with annual or monthly subscription fee and, where appropriate, a performance-based fee structure based on delivering engagement.

Payments Processing

All payments made via the Minfo app payment gateway deliver a certain % fee per payment through our partner agreement with Shift4, a NASDAQ-listed company.

WHY MINFO is DIFFERENT

The app stores are full of single-purpose apps.

However, there is no current offer from a Universal App focused on delivering optimal utility and experience across multiple use cases for a global community of businesses and consumers.

appsdo

Our CMS platform provides our clients with full control of campaign creation and management, no coding required, creating a highly scalable 24/7 solution positioned for large-scale roll-out and usage.

We are focused on:

  • Transforming existing everyday processes into touchless operations via completed, in-progress and scoped integrations
  • Directly and instantly extending communications from any media or source to any interested party’s smartphone, putting information and the means to take action right in the palm of their hand

Touchless Elevators: 

We have currently integrated, tested and certified with two of the top five global elevator companies: Otis and KONE.

For Minfo Americas, the addressable market of large buildings is as follows:

Country All Buildings 330ft+ 550ft+ 650ft+ 980ft+
United States 5,418 2,779 807 210 25
New York City 1,572 871 284 81 12
Canada 1,194 543 111 32
Panama 84 69 52 23
Brazil 1,513 330 38 1
Mexico 175 117 37 8
Columbia 43 34 23 3
Argentina 183 81 11 1
Venezuela 106 33 4 3
Dominican Republic 31 11 2
Uruguay 67 5 1
https://www.skyscrapercenter.com/countries

Our initial target is New York; however, our platform allows potential clients anywhere in the Americas to register and implement IT requirements without the need for direct involvement by Minfo support for Otis and KONE elevators.

The above building list does not include the following building types, which have elevators:

  • Hospitals under 330ft
  • Train stations
  • Shopping malls
  • Hotels under 330ft

Elevators

New York has 84,000+ elevators

USA has 900,000+

Restaurants/Hotels:

In the US alone there are more than 600,000 restaurants

https://www.statista.com/statistics/244616/number-of-qsr-fsr-chain-independent-restaurants-in-the-us/

New York 23,650 2019 Office of the New York State Comptroller
Los Angeles 29,560 2018 LA Country Department of Public Health Food Facility Ratings
San Francisco 4,045 2017 Department of Public Health
Chicago 7,300 2020 City of Chicago
Austin 1.964 2018 Restaurant Guide - Austin Chronicle
Other stats
Brasília 246 2019 City of Brasilia
Buenos Aires 6,747 2016 FEHGRA
Montreal 4,118 2016 Statistics Canada: Business Register, December 2016
Toronto 7,984 2018 Toronto Employment Survey - 2017

Media Solutions

Minfo transforms Offline advertising and communications to Online (O2O).

Nearly half of all advertising media spend (TV, radio, print and out-of-home signage) is offline. Advertisers are paying to push their message out, but unlike digital media, consumers have no instant way to engage and respond.

Minfo provides a communications quantum shift for businesses with a cost-effective performance-based solution.

Advertising and communications will now be extended from the media, right into the hands of the target customer. They can now instantly receive relevant follow-up content and offers/CTAs; together with the means for instant engagement and response, creating a wholly-integrated customer experience.

Marketers will enjoy greater engagement with prospective and existing customers, and receive the benefit of transforming brand awareness communications by providing CTAs to invite interaction and transactions.

Additionally, marketers benefit from having accurate attribution for the first time.

Current methodologies of attribution are inaccurate, and do not allow concurrent campaigns across offline channels with any level of accuracy. Approximately 50% as indicated is offline and in need of clear attribution.

An average of 13 mins. of TV advertising each hour provides a significant market opportunity.

An in-home eye-tracking study, (Facebook IQ) commissioned in the U.S. revealed that 94% of participants kept a smartphone on hand while watching TV. People are primed for impulse engagement with content that interests them, whether it be information in a documentary, traditional advertising, product placement during programs (e.g. the dress worn by your favorite celebrity) or station promos.

Having a universal solution to cater for all engagements on a daily basis, at work and in both personal and public environments – at home, in elevators, at restaurants and stores – is a potential game-changer.

(Billions) USA L.A Canada TOTAL
Internet 120.9 7.4 6.7 135
TV 62.3 14.7 2.5 79.5
Consumer Magazines 14.1 14.1
Radio 14.8 1.5 1.1 17.4
OOH 6.9 1.3 .66 8.86
Newspaper 13.1 1.7 1.2 16
Trade Magazines 3.2 0.47 0.12 3.79
Video Games 1.6 1.6
Digital Music 1.2 1.2
Podcast 0.8 0.8
Cinema 0.4 0.13 0.53
Total Ad Spend 239.3 27.2 12.28 278.78
Minfo Attribution 114.8 19.8 5.58 140.18
Advertising spending in Latin America in 2019 and 2022, by medium
Media spending in Canada from 2012 to 2021, by medium

ACHIEVING MARKET SHARE

Minfo has a built, comprehensive and highly scalable platform.

We will build out direct B2B self-service onboarding and education functionality and content.

Additionally, we will leverage relationships and support both initial and additional partners to build sales channels throughout the Americas.

With our multi-use case universal utility app strategy, we see a significant opportunity to secure a high market share of the Americas’ touchless solutions space going forward, while simultaneously assisting brands/businesses to enhance the effectiveness of their advertising and communications activities across multiple media as well as in-location.

Through continuing to deliver to our customers’ multiple dimensions and layers of value, we will generate significant recurring revenues.

opportunity

Testimonials

management team

Minfo has an international team of developers and has been working remotely for several years. Two core developers have been working with Roland for over 20 years playing major roles in development. Note : One of them actually is a Rocket Scientist!

Roland Storti

CEO

Geoff Gwillim

CO FOUNDER

Stan Fischer

Manager Strategy Sales

Stan Fischer

Manager Strategy Sales

SELECT ADVISORS AND BOARD MEMBERS

Victor Lawrence

Tech Advisor

Nir Eyal

Growth Advisor

Jean-Francois (Jeff) Mignon

Marketing Advisor

Jenny White

Compliance Advisor

Terms

MINIMUM INVESTMENT

$100

VALUATION

This will be determined by the Regulation A+ Circular Offering document as we are in the process of securing strategic partners and clients Or $40,000,000

MAXIMUM RAISE

$300K (Reserve the right to extend for strategic investors)

TARGET MINIMUM

$20,000

Documents

Form C

Verified by CrowdCheck

PERKS

The Discount Rate of our SAFE Notes is scaled based on the amount invested by any particular investor. Investments below $1.000 will have 0% discount upon conversion; investments between $1,000 and $9,999 will have a discount of 5%; investments between $10,000 and $14,999 will have a discount of 10%; and investments of $15,000 or greater will have a discount rate of 15%. In addition, there will be an additional 2.5% discount for investors that invest within the first month of the date the launch of this offering pursuant, for a total discount of up to 17.5%.

  • Silver Investor: $1000 – $9,999 receive a SAFE 5% discount
  • Gold Investor: $10,000 – $14,999 receive a SAFE 10% discount
  • Platinum Investor: $15,000+ receive a SAFE 15% discount

Reg CF Investor rights

  • Same benefits as Reg A+ investors when SAFE converts to shares

USe of proceeds

MINIMUM RAISE

Marketing Minfo Products 12.00% $2,400
Reg CF Audit Fees 15.00% $3,000
Dalmore Fees (Due Diligence) 50.00% $10,000
Dalmore Commission (3%) 3.00% $600
Reg CF Technology Service Provider 10.00% $2,000
Operations & Working Capital (1) 10.00% $2,000
Total 100.00% $20,000

1. May include compensation to executive officers of the Company.

MAXIMUM RAISE

Audit Fees 1.00% $3,000
Dalmore Fees (Due Diligence) 3.33% $10,000
Dalmore Commission (3%) 3.00% $9,000
Reg CF Technology Service Provider 0.67% $2,000
Business Operations
Sales and Marketing 20.00% $60,000
Operations & Working Capital (1) 17.00% $51,000
License Fee contribution payable to Minfo Global 10.00% $30,000
Planned Regulation A+ Offering
Reg A+ Marketing, Legal/Audit Expenses 45.00% $135,000
Total 100.00% $300,000

1. May include compensation to executive officers of the Company.

Discussion

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FAQ

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If a company does not reach their minimum funding goal, all funds will be returned to the investors after the closing of their offering.
All available financial information can be found on the offering pages for the company’s Regulation Crowdfunding offering.
You may cancel your investment at any time, for any reason until 48 hours prior to a closing occurring.  If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation.  To submit a request to cancel your investment please email support@directcf.com.
If you have questions that have not been answered in the FAQ, please email our Investor Support Team at investor@directCF.com
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If the sum of the investment commitments does not equal or exceed the target offering amount at the offering deadline, no securities will be sold in the offering, investment commitments will be cancelled and committed funds will be returned.